Is LinkedIn Just Another Social Network?

With more than 260 million monthly active users, LinkedIn is a great place to connect with people from all around the globe. Although it fits the definition of a social network, LinkedIn has a few significant differences from Facebook, X, or any other platform out there.

With the LinkedIn app and thanks to the global pandemic of 2020, users are more and more active there. The main thing to remember is that LinkedIn is a platform used by business professionals and it is for business professionals.

Communication Rules & Interacting on LinkedIn

The way people interact on LinkedIn is a bit special. This is from both the content point of view and communicating with other members.
There are some “rules” people usually follow when connecting on LinkedIn.

For example, mindlessly sending connection requests on LinkedIn probably won’t get you very far.
Almost like in real life, you can be introduced to new connections by people you already know. Alternatively, you can meet someone in open discussions over a subject you both find interest in.

If you just send 50 completely random connection requests, chances are those people will ignore you. Or, they will accept your invitation and that will be the beginning and the end of your professional relationship.

However, certain rules and best practices also apply to how people interact with the content itself. It should be noted that professionals can be picky about what they read and with whom they interact. They are looking for professional knowledge, discussions, insights, and trends in their niche.

So, if you are going to post something, don’t post it for the post’s sake. Write something meaningful or insightful, something that can bring value to other professionals like yourself.

Similarly, if you want to comment on someone else’s post, don’t write something generic so that people notice your name. Keep away from short comments and repetitive ones.

The Importance of Self-presentation

Obviously, your LinkedIn profile is both a storefront and a history of your career. It’s an easy way for professionals and potential employers to see your skills, achievements, and experience. You can also get job offers through LinkedIn if your profile is intriguing enough. If you want to attract attention, you better do it right. If you need help with that, check out our LinkedIn optimization services here¸.

To build your network on LinkedIn, you have to be mindful of how you present yourself. Your profile needs to be accurate, true, and professional. It also needs to show your best sides.

Take your time and do proper research on each segment of a LinkedIn profile. Don’t just fill things out for the sake of filling them out.

Purpose & Usage

Without a doubt, LinkedIn has become an excellent place to find employment. There are thousands of new jobs available each day on LinkedIn. Some companies even hire through LinkedIn only, as it’s easy to search and evaluate potential workers and for them to apply for a position. Besides this, it’s a great place for referrals. You can both recommend and be recommended by your colleagues or superiors and, on this platform, that bears some weight. The main thing that makes LinkedIn different than other social networks is its focus. LinkedIn focuses on your professional life, while networks like Facebook and Instagram focus on your personal life and leisure.

Ok, I get LinkedIn is “hot”, but how do I build a profile?

You can do it on your own and we’re sure you’re going to find useful articles on our Blog page here. However, if this all seems a bit overwhelming, reach out to us and we can do all the heavy lifting for you. Check our LinkedIn profile creation services right here. You can also use the form below to get in touch and discuss your needs.

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