LinkedIn Profile Optimization, Work environment

How Should I Behave on LinkedIn?

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How should my LinkedIn profile look? How should I behave on LinkedIn, considering it’s a social network filled with professionals?

The word of the decade is “professional” when it comes to this social platform. LinkedIn is becoming a real force on a global level. Due to that, more and more people are on it….building their LinkedIn profiles and trying to get traction. We all need to realize that we should be present on LinkedIn if we want to get ahead. For this reason, it is extremely important to understand the rules of conduct.

So, how should you behave on LinkedIn? And how should your LinkedIn profile look like?

To illustrate the importance of socially acceptable behavior on LinkedIn, I will use a practical example. Imagine you are at a conference by yourself and you need to do some networking. Surely, you would be a bit more relaxed than at a job interview, but you would still keep your head in the business setting. Similarly, that is how LinkedIn works!

LinkedIn profile is your chance to address a large audience!

You can go ahead and post funny thoughts, share articles, and comment on your colleagues’ posts, but do keep in mind LinkedIn is not Facebook. Your profile should portray you as a professional individual.

That being said, empathy, compassion, humour and personal opinions are more than welcome in this setting, as long as you dose it! ?

When it comes to the profile itself, refrain from “cute” and “funny” profile pictures.


For your cover photo, use something that is profession-related.


Job descriptions can be subjective, but don’t overdo it. The person who checks out your profile still needs to get an idea of what you were/are doing. It goes without saying you need to proofread and remove any spelling & grammar mistakes.


Education and certificates section doesn’t have to be super long because most of the courses are self-explanatory. If this is not the case, feel free to add a paragraph or two and describe what you’ve learned.

It is important to keep in mind that LinkedIn is a network of professionals. As long as you stay within that lane, you should be fine. You can always check out what other people are doing and read useful blog posts about professional conduct.

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