Job search is quite an endeavor, and if you’re really serious about landing your dream job, you better think of your professional image on social media. Why? Because having a professional image on social media can help your job search.
If you didn’t notice, in today’s digital age, social media is an essential tool for job seekers and recruiters. And it’s not just about finding job ads you want to apply to. It’s more about presenting yourself online, building your presence, and your professional brand.
Therefore, in this article, we’ll go over how having a professional image on social media can help your job search.
The Importance of a Professional Image on Social Media
First impressions matter; we all know that.
Because we spend so much time online, it’s only natural that our social media profiles are often the first impression someone has of us. This applies to potential employers as well. Hence, it is crucial that your social media profiles reflect who you are as a professional.
According to a recent survey, over 80% of recruiters look at a candidate’s social media profile in addition to their resume. And only after they’ve done so, they decide whether or not to reach out to the candidate.
Primarily, we’re talking about LinkedIn here, but there are other platforms that different professionals use, depending on the industry.
What does this mean for you? Well, it means that your social media profiles can significantly impact your job search.
How Can Professional Image on Social Media Help Your Job Search
Your social media profiles can help you stand out from other candidates. You can demonstrate what makes you a unique candidate by showcasing your skills, experience, and professionalism.
Here’s how having a professional image on social media can help your job search:
1. Professional Image Increases Your Visibility
If you ensure that your social media reflects who you are professionally, you will be more visible.
So, make sure you use your real and full name, have a business-appropriate profile photo, and use industry keywords in your bio section or headline.
2. Professional Image Demonstrates Your…Well, Professionalism
Naturally, if you pay attention to how you appear on social media and if you keep it professional, that will be recognized.
Having a professional image on social media will show employers that you take your career seriously and that you are willing to invest time into maintaining a professional online image.
3. It Helps You Highlight Your Skills and Experience
Social media gives you an opportunity to highlight whatever you want – in the case of job search and career in general, what you want to highlight are relevant skills and experience.
Use your social media profiles (or at least LinkedIn) to do it!
4. With a Professional Image, You Will Build Your Network
Social media platforms allow you to connect with others. If we’re talking about LinkedIn, it means you have a chance to connect with professionals in your industry.
By building a network, you can establish strong and valuable connections that can lead to job opportunities. Also, you can stay up to date with the industry news and any job openings. That is why it’s important you maintain a professional image online.
5. Having a Professional Image Helps You Research Employers
In the same way, employers can look you up, you can look them up. You can follow companies on social media and learn about their culture, values, interests, and job openings. Thanks to this, you will be able to determine if they are a good fit for you even before you apply for a job.
Given that we all spend a lot of time on social media, it is completely understandable that it has become a primary destination for employers to evaluate potential job candidates. Therefore, it is important to maintain a professional image on social media if you’re serious about your career and job search.
If you need help crafting an eye-catching LinkedIn profile, we’d suggest browsing through our Blog where we’ve written about the subject numerous times. However, if you don’t have the time needed to reinvent your social media profile, use the form below and get in touch – we’d be more than happy to help!