Why a Generic CV Won’t Land You a Job in 2025

Sep 20, 2025

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Struggling to get interviews? If you’re using the same CV for every job application, that’s most likely the problem. In today’s competitive job market, a one-size-fits-all CV simply doesn’t cut it.

Here’s why tailoring your CV is critical for job seekers and how it can help you stand out.

The Problem with a Generic CV

Every industry, role, and company has unique expectations. For that reason, a generic CV fails to:

Speak the employer’s language: Hiring managers want candidates who align with their specific needs. A generic CV does not address job-specific requirements or company culture.
Pass ATS filters: Over 70% of companies use Applicant Tracking Systems (ATS) to screen resumes. A generic CV often lacks the keywords needed to get past these algorithms.
Show your fit: Employers prioritize skills-based hiring in 2025, with 4 in 5 valuing demonstrated abilities over degrees. A tailored CV highlights relevant skills and experiences that match the job description.

Without tailoring, your CV risks getting lost in a sea of applications.

Why a Tailored CV Wins

A customized CV is your ticket to standing out and securing interviews. Here’s how it helps:

Grabs attention: Tailoring your CV with job-specific keywords and achievements makes it clear you’re the right fit from the first glance.
Shows why you’re a good fit: Highlighting relevant skills and experiences demonstrates you understand the role and company, increasing your chances of getting noticed.
Lands interviews: Candidates that put in the time and tailor their CV have a higher chance of landing an interview for the simple reason that they include keywords and focus on what’s relevant.

How to Create a Tailored CV for 2025

Analyze the job description: Identify keywords, skills, and qualifications. Include them in your CV to pass ATS and appeal to hiring managers, but do that in a natural way – don’t just list a bunch of keywords you saw in the job ad!
Highlight relevant skills: Focus on in-demand skills like AI literacy, data analytics, or industry-specific tools (e.g., Salesforce for sales roles).
Optimize for ATS: Ensure your CV uses a clean format and incorporates phrases from the job listing.
Align with company culture: Research the company’s values and do your best to reflect them in your CV to show you’re a cultural fit.

Don’t Let a Generic CV Hold You Back

In 2025, job seekers face fierce competition, with many submitting 10-20 applications to land an offer, while others apply to over 100. A tailored CV is your chance to rise above the noise and open doors to your dream career.

Struggling to get noticed? Let us help you craft a professional, ATS-friendly CV that showcases your unique strengths. Contact us today to build the career you deserve!

Check out more useful articles on the topic here.

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